April 22, 2024 4 minute read

Transforming Real Estate: The Role of AI for realtors

The use of AI at work is here to stay, to make work easier and faster. While AI eliminates some tasks, it also creates new ones. In addition, AI allows new AI-based software to do more things yourself without using an external service provider. So, AI also saves money.
There are many programs based on AI for real estate agents and they can also be easily integrated into the crm system. Programs are from furnishing an apartment to customer service, both free and paid. Below you can see what you can do with real estate AI today.

Realtor working on a laptop

ChatGPT real estate: make communication and content creation easier

Real estate agents are rarely professionals in content production, and, because of busy work, there is little time to carry out different tasks. ChatGPT in real estate is a great tool to help agents produce text for different channels. ChatGPT is used by various real estate software for writing property descriptions, social media updates and newsletters, among other things.
Use ChatGPT in real estate:

  • to write property description text,
  • to write social media posts,
  • to write blog texts,
  • newsletters,
  • email campaigns,
  • ads,
  • website text.

However, always remember to read through the text created by ChatGPT and edit it yourself so that it is not a direct copy.

Green living room

AI for real estate agents takes property marketing to a new level

Artificial intelligence can be used to create property ads that stand out from the usual ads. With the help of various AI-based programs and services, you can create more profitable classified ads. For example, AI can speed up the creation of 2D and 3D floor plans and write presentation text directly from the image.
Real estate AI can help you among other thing to edit images. Image editing software is easy to use, even if you are not trained in graphics. You can easily edit furniture or change the colours of walls and cabinets. A house under construction can be easily visualised by AI to see what it would look like when finished. Even in a client meeting or at open house, editing can be done quickly. It is worth considering editing the images directly in the property listing to avoid misleading customers. The images should clearly state that they have been edited by AI.

Real estate AI for data analyzing

One of the most important features of AI for real estate agents is the ability to create leads and manage customer relationships. AI-powered platforms can analyse vast amounts of data to identify potential leads, predict customer behaviour and create communication strategies. These programs allow brokers to manage leads more efficiently and provide tailored recommendations based on individual preferences.
In addition, AI algorithms can analyse market trends and property data to help agents determine the optimal listing price, identify investment opportunities, and predict property appreciation. By leveraging AI, real estate agents can make decisions based on knowledge and their own professional expertise.

Realtor using VR to present property to clients

The Future of real estate AI

As AI technology continues to evolve, its impact on the real estate sector is sure to grow. From predictive analytics and smart home automation to virtual reality and augmented reality, innovations based on AI promise to revolutionise every aspect of the real estate lifecycle.
Real estate agents and professionals who embrace AI will gain a competitive advantage in the market. By leveraging AI tools and platforms, they can improve operational efficiency, deliver personalised customer experiences, and stay ahead of changing consumer expectations.
AI for realtors helps sales, especially in routine tasks. This leaves more time for customer contact and actual sales work. In the hands of a skilled real estate agent, the added value for the client is provided by various image editing software that supports the client's own imagination.

AI is not just a buzzword in real estate, it is a transformative force that is changing the way we do business. By incorporating real estate AI into their work, real estate agents and professionals can unlock new opportunities, drive growth, and create value for their clients in a dynamic and constantly evolving real estate world.
However, it is important to remember that there is no substitute for an agent's own professional skills. Relying solely on artificial intelligence for sales will not lead to success. Real estate is an industry where trust between agent and client is everything. Change is also blowing into the real estate sector, but traditional ways of working must still be preserved.

Get started with Maija today

Manage your business as a whole with Maija - software platform for real estate agents and developers

Why choose Maija?

Maija is designed by real estate agents who have decades of experience in brokerage work. Every feature of Maija is designed to support your daily brokerage work and help you succeed. Maija works on both mobile phones and laptops. So, you can make a real estate trade wherever you are.

For one monthly fee, you get access to more than 80 international and local property listing portals. You get leads from the real estate listing portals directly to your email.

One of the key features is the cooperation with other Maija agents, developers, and companies. You can sell every property in Maija to your customers and split the commission in half with the property's own broker. In addition to sales cooperation, you have an internal communication hub where you can ask for help, market your properties or discuss important topics.

More than 120000 closed deals with Maija

Real estate property portals available in MAIJA

  • Oikotie
  • Imovirtual
  • Prian.ru
  • Realting
  • Properstar
  • Etuovi.com
  • Rightmove
  • Habita
  • Indiomo
  • Immowelt
  • Kleinanzeigen
  • Kyero
  • JamesEdition
  • Imovina

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